Zumba Fitness

Bailes y Rosas YouTube Series

This project features Bailes y Rosas, a telenovela I wrote, produced and directed for Zumba, created specifically for social media audiences. The project was a hit with viewers and won an ADDY Award for its creative storytelling and innovative approach to social media content. This project showcases my ability to lead a creative project from concept to execution while driving audience engagement.

Zumba Wear World Tour Lookbook

This brochure reflects my work on Zumba Wear's World Tour campaign, which was designed to capture the spirit of diverse cultures and energetic movement. I crafted engaging copy that highlighted the collection’s bold designs, vibrant colors and its connection to Zumba’s international community.

Zumba - Strong by Zumba Apparel Campaign

This project highlights a STRONG iD (formerly STRONG by Zumba) apparel campaign, where I created a series of emails and social media posts to promote the brand's high-performance apparel. My role involved crafting compelling copy that emphasized the strength, durability, and style of the activewear, while inspiring confidence in the STRONG by Zumba community.

Emails

Social Media Posts